News:

Melt In A Minute | Flipkart Eyes Food Retail & Original Video Content

Animesh Das, October 16, 2019

Get ready for Flipkart FarmerMart and Flipkart Video Originals.

Here is your daily round-up of the news that matters in the world of marketing, media and communications. In a minute.

The Headlines:

  1. Flipkart Eyes Food Retail & Original Video Content
    Flipkart has registered a new entity named Flipkart FarmerMart, as reported by The Economic Times. The entity will aim to sell locally produced and packaged food products. But that’s not the only new vertical for Flipkart – yesterday saw the launch of ‘Flipkart Video Originals’, that marks Flipkart’s foray in to original video content , and will feature productions helmed by the likes of Farah Khan, Guneet Monga and others.
  2. Omnicom Registers 2.2% Organic Growth In Q3 2019
    According to media reports Omnicom says that growth was up 3% in the UK, 2.7% in the US, 1.6% in Euro markets, 0.4% in Asia-Pacific and 6.6% in Latin America. But in Middle East and Africa, growth fell 4.5%.
  3. Asha Suvarna Appointed CFO, DAN India
    The Dentsu Aegis Network has roped in Asha Suvarna as CFO for India. Suvarna was Finance Director at GroupM. In her new role, she will report to Anand Bhadkamkar, CEO Dentsu Aegis Network India and David Neal, CFO Greater South – Dentsu Aegis Network.