Melt Update | 20 March | Disney+Hotstar App Launch Put On Hold & More

Madhuwanti Saha, March 20, 2020

Meanwhile, Wunderman Thompson has roped in IPG Mediabrands’ Caroline Foster Kenny as its new Global Chief Client Office

At Kyoorius, we’re dealing with the coronavirus situation with the seriousness it deserves.
Therefore, we’re doing what can be done remotely while keeping our followers informed on all that is happening in the world of media, advertising and marketing.
Consequently, till things improve, Melt in a Minute will change a bit.
The format will change from all video to a text-based post. A little more difficult to consume, but it’s the best we can think of under the circumstances.
All of you, stay safe.
And stay informed with posts like this one.

Today’s Top News:

1. Disney+Hotstar app launch put on hold
The launch of Disney+Hotstar app has been put on hold. A new revised premiere date for the service will be announced soon. Earlier the service was supposed to roll out on March 29, alongside the Indian Premiere League which got delayed due to the Coronavirus pandemic. In between it went live in the beta version on March 10.

2. Wunderman Thompson ropes in IPG Mediabrands’ Caroline Foster Kenny as its new Global Chief Client Office
Wunderman Thompson has roped in IPG Mediabrands’ Caroline Foster Kenny as its new Global Chief Client Office, according to Branding in Asia. Her new role is tasked with leading global client relationship development and driving business and brand transformation for the top 30 global clients. She will be based in London, reporting to Wunderman Thompson Global CEO, Mel Edwards.

3. YouTube to show verified videos on Coronavirus on its homepage
YouTube will introduce a new series of verified videos to its homepage for trying to find authoritative news on the ongoing Coronavirus story, as reported by Verge. It will curate from a list of authoritative news outlets and local health authorities that upload to YouTube with the intent to provide people with a source of reliable information. YouTube, like other organizations, is trying to combat misinformation on coronavirus. Videos are generated algorithmically with hundreds of different signals being used to help pick videos. This includes relevancy to coronavirus, how new the videos are and a viewer’s region.

4. HT to place its HT Weekend in the main edition
Hindustan Times has put its weekend edition into its main publication, according to exchange4media. Rajan Bhalla, CMO, HT Media Group, pointed that the company is analysing the jobs of its workforce to understand which employees are required to be physically present at work and accordingly it’s initiating a work from home model.

5. Zee Entertainment launches #BreakTheCoronaOutbreak
To curtail the spread of Co-Vid 19, Zee Entertainment has taken an initiative called #BreakTheCoronaOutbreak where it has created a unique reminder for its viewers to wash their hands. It pauses the content across its channels with a 30-second break throughout the day. Conceptualised by Lowe Lintas, ‘pause’ will encourage viewers in a creative manner, to use the break to wash their hands. The initiative has been rolled out across 40+ channels of the ZEE network.