News:

Melt In A Minute | Disney Drops Fox Branding In Its New Assets & MORE

Ritwika Gupta, January 20, 2020

In other news, McCann Appoints Sambit Mohnaty as Head of Creative, South.

Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.

Top Headlines Of The Day:

Disney Drops Fox Branding

Disney’s landmark purchase of 20th Century Fox, last year, is complete, and now the company will drop the “Fox” branding in its new assets. The 20th Century Fox film studio is being rebranded to just “20th Century Studios,” and Fox Searchlight Pictures is now “Searchlight Pictures,” according to a report from The Wall Street Journal.

ASCI Releases New Guidelines

Moving on – The Advertising Standards Council of India has introduced guidelines for usage of awards and rankings in ads effective February 1, 2020. As noted by The Economic Times, the guidelines will ensure that the claims made by advertisers are not misleading.

McCann Appoints Sambit Mohnaty As Head Of Creative, South

McCann has appointed Sambit Mohanty as head of creative – South. As per Campaign India, he joins from JWT Delhi where he was national creative director.

Facebook Drops Plans To Insert Ads Into WhatsApp

Facebook has dropped plans to insert ads into WhatsApp. The Verge notes that Facebook still ultimately aims to put ads into WhatsApp’s Status feature, but for now, the app will remain ad-free.

Mahesh Babu Launches Fashion Line On Myntra

Actor Mahesh Babu has launched his apparel brand, ‘The Humbl Co.’, on Myntra, according to exchange4media. The casual wear brand features easy-to-wear styles for men of all ages.