Melt In A Minute | Disney Bans Netflix From Advertising & MORE

Ritwika Gupta, October 7, 2019

From Disney banning Netflix from advertising to Lay’s roping in Alia Bhatt and Ranbir Kapoor as brand ambassadors, here are the top stories of the day:

Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds.

Today’s Top Stories:

Disney Bans Netflix From Advertising
The streaming war got a few notches hotter as Disney has decided to ban Netflix from advertising on its networks. As per The New York Times, Netflix will not be able to advertise on ABC, Freeform, Nat Geo, and more. The only exception to this ban is ESPN.

Lay’s Ropes In Alia Bhatt and Ranbir Kapoor
Lay’s India has roped in Alia Bhatt and Ranbir Kapoor as brand ambassadors. The actors will be part of the new campaign ‘Smile Deke Dekho’ and will be seen in a series of ads together.

Google To Aquire Firework
Google has shown interest in acquiring social video app Firework, which entered India a couple of weeks ago, according to a report in The Wall Street Journal. Similar to Tiktok, Firework allows users to create and post short videos.

Dish TV Partners With Amazon Prime
Dish TV India has partnered with Amazon Prime Video to launch a hybrid set-top box. This will allow Dish TV and d2h subscribers to access the prime app on their TV.

India Vindicated On WhatsApp Traceability
In an open letter to Facebook, the US, UK and Australian governments have requested the company to stop its end-to-end encryption plans. As noted by the Economic Times, the Indian government has claimed that this also validates their position on traceability on WhatsApp.