News:

Melt In A Minute | Dentsu X Wins Reckitt Benckiser Mandate & MORE

Ritwika Gupta, December 10, 2019

In other news, Pepsi ropes in Salman Khan as brand ambassador.

Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.

Today’s Top Headlines:

Dentsu X Wins Reckitt Benckiser Mandate
Reckitt Benckiser has awarded its media mandate to Dentsu X of Dentsu Aegis Network. As reported by exchange4media, the account size is estimated to be Rs 500 crore. Prior to this, it was being handled by Initiative of IPG for the last six years. The business will shift from January 1, 2020.

Pepsi Ropes In Salman Khan As Brand Ambassador
Pepsi has roped in Salman Khan as brand ambassador. As noted by The Economic Times, the two-year deal is estimated at Rs 15 crore. Interestingly, Khan was also the ambassador for rival brand, Thumbs Up till three years back.

Mumbrella Shuts Asia Operations
In global news, Mumbrella Asia will cease publishing in the next few days. According to The Drum, the decision comes after the Singapore office failed to achieve profitability in the last six and a half years.

Sandra Sims-Williams Quits Publicis Groupe 
Publicis Groupe Chief Diversity Officer, Sandra Sims-Williams has resigned. Campaign Live reported that she will be joining Nielsen as senior vice president of diversity and inclusion in January 2020.