Melt In A Minute | DAN To Drop Aegis From 2020, Netflix To Offer Cheaper Plan In India & More

Madhuwanti Saha, July 22, 2019

From DAN planning to drop Aegis from its brand name to the hike in the endorsement fees of Indian sprinter Hima Das after her fifth gold win of the month, a look at today’s top headlines

Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds.

Today’s Headlines:

  1. DAN to drop Aegis from brand name from 2020 onwards.
  2. Netflix to roll out affordable mobile-only subscription plan in India in the next three months.
  3. TikTok parent company ByteDance to establish local data centres in India.
  4. Flipkart hires Unilever’s Vikas Gupta as Head of Marketing.
  5. Endorsement fees of Indian sprinter Hima Das doubles to Rs 60 lakh annually per brand in three weeks after she clinches her fifth gold of the month.