Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds:
Top Headlines Of The Day:
1. Coke, Pepsi & Bisleri Announce Plastic Waste Management Entity
Coca-Cola India, PepsiCo and Bisleri have announced the setting up of a packaging waste management entity. This is aimed collecting plastic waste and optimising recycling processes. As per The Economic Times, the companies will invest more than 1,000 crore rupees for this project.
2. Facebook Unveils Three New Ad Products
Facebook has unveiled three new ad products – poll, playable and augmented reality ads. These will help advertisers to interact with consumers without the need for heavyweight software development. These new offerings will only be available for News Feed placement at the moment.
3. IPL Brand Value Increases by 13.5%
According to the latest findings of Duff & Phelps’ annual IPL study, the IPL brand value has increased by approximately 13.5% from 41,800 crore rupees to 47,500 crore rupees. Mumbai Indians is leading the franchise, with a brand value of 809 crore rupees followed by CSK whose brand value shot up to 732 crores.
4. Twitter Rolls Out ‘Hide Replies’
Twitter has rolled out a new feature called ‘hide replies’ to let users tame toxic discussions. The feature is currently being tested in Canada and is now launching in the US and Japan as well. This move is part of an effort to stop the spread of hate online.
5. Rohit Gupta, Elected The New Chairman of ASCI
Rohit Gupta, president, Sony Pictures Networks has been elected as the chairman of the board of ASCI. Gupta, who was serving as vice-chairman, takes the top role from D. Shivakumar, group executive president, corporate strategy, at the Aditya Birla group.