Melt In A Minute | Coca Cola Enters India’s Non-Alcoholic Malt-Drink Market With Barbican & More

Madhuwanti Saha, August 28, 2019

From Coca Cola’s foraying into India’s niche non-alcoholic malt-drink market to tobacco giants Philip Morris and Altria planning on reuniting, a look at today’s top headlines:

Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds:

Today’s Top Headlines:

  1. Coca Cola enters India’s non-alcoholic malt-drink market with Barbican.
  2. Tobacco giants Philip Morris and Altria are in merger talks after a decade.
  3. Doritos drops its logo and tagline to lure Gen Z.
  4. Netflix to release theatrically 10 fall films ahead of their streaming debuts.