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Melt In A Minute | CEOs Urges US Congress To Pass A Data Privacy Law & More

Madhuwanti Saha, September 12, 2019

From American majors asking the US Congress to pass a data privacy law to JioSaavn getting Rs 140.35 crore funding from its parent, a look at the top headlines:

Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds:

Today’s Top Headlines:

1.American companies urge US Congress to pass a data privacy law

American companies including Amazon, The Interpublic Group and IBM have called on Congress to pass a consumer data privacy law in the US, in a letter signed by more than 50 CEOs. It was issued by CEO group The Business Roundtable. IPG is the only agency network to be a part of it.

2. Apple TV+ to launch in India at Rs 99 per month, undercuts rivals

Apple TV+ is jumping into the India market at an aggressive rate of 99 rupees per month in November, undercutting other global brands like Netflix and Amazon Prime Video.

3.Twitter introduces its agency playbook for marketers and ad agencies

In the digital world, Twitter unveiled its Agency Playbook, pegging it as an essential guide to the platform for ad agencies, marketers, social media and community managers. It contains practices and information on interest-based targeting tools and specifications for ads and analytics.

4. BARC India’s Partho Dasgupta elected as The Ad Club president

Meanwhile in India, The Ad Club  elected its managing committee at the 65th AGM where BARC India CEO Partho Dasgupta was appointed as the president.

5. JioSaavn gets Rs140.35 cr from Reliance Industries

Finally music-streaming service JioSaavn has received 140.35 crore rupees from its parent company Reliance Industries, according to an Economic Times report.