News:

Melt In A Minute | Apple Cracks Down On Coronavirus Apps To Tackle Misinformation & More

Madhuwanti Saha, March 6, 2020

Meanwhile, WPP’s GroupM has acquired data science firm Sandtable

Here’s your daily round-up of news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.

Today’s Top Headlines:

  1. Apple cracks down on coronavirus apps to tackle misinformation
    Apple is cracking down on apps related to the coronavirus outbreak that aren’t from recognized institutions like governments or hospitals as reported by CNBC. It has been specifically evaluating coronavirus apps to prevent the spread of misinformation
  2. WPP acquires data science firm Sandtable
    WPP’s GroupM has acquired Sandtable, a data science company that specialises in behavioural analytics and advanced simulations, according to media reports. This is WPP’s second acquisition in less than a month. Also it will make GroupM the first media agency group to purposefully invest in Agent Based Modeling.
  3. Jack in the Box Worldwide promotes Axon Alex and Rishi Sen to Managing Partners 
    Jack in the Box Worldwide launches a new business model that enables creative commerce for its clients. It also elevated Axon Alex and Rishi Sen to Managing Partners of the agency with Roopak Saluja moving into the role of Chairman of The 120 Media Collective
  4. Puma signs Kareena Kapoor Khan as its new face
    Puma has roped in Bollywood actress Kareena Kapoor Khan as its brand ambassador. She will be the face of its upcoming Studio Collection, a line of a low-intensity training apparel for yoga, and pilates workouts.