Melt In A Minute | Amazon India Partners With Future Retail, Geometry Appoints Jesse Lin as APAC CEO & MORE

Ritwika Gupta, January 6, 2020

Meanwhile, Starcom India bags upGrad’s Rs 100 crore media account.

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Top Headlines Today:

Amazon India Partners With Future Retail

Amazon India has partnered with Future Retail, as noted by techcrunch. This is to expand the reach of Future Retail’s stores through Amazon India marketplace. As part of the agreement, Amazon India will become the authorized online sales channel for Future Retail stores including Big Bazaar and Foodhall.

Starcom India Bags upGrad’s Media Account

Starcom India, part of Publicis Media India, has bagged upGrad’s Rs 100 crore media account. As mentioned by exchange4media, starcom will be driving the media strategy and buying of upGrad.

Geometry appoints Jesse Lin as APAC CEO

WPP’s Geometry has appointed Jesse Lin as APAC CEO. According to Campaign Asia, he has replaced Diana Cawley, who was Geometry’s APAC CEO since 2016. Prior to this, Lin was APAC CEO at Edelman.

Madison Media Digital Bags Dr Fixit Mandate

Madison Media Digital has bagged the digital media and performance mandate of Dr Fixit post a multi-agency pitch. As per Campaign India, the agency has been working on the media mandate of Pidilite brands since 2011.

Walmart Media Group Launches ‘Advertising Partners’

Walmart Media Group has launched ‘Advertising Partners’, a new unit consisting of third-party vendors which will allow advertisers to tap into the retailer’s consumer data.  As per adage, this is an attempt to offer advertisers better targeting and measurement tools.