Here’s your daily round-up of news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.
Today’s Top News:
1. All WPP global staff to work from home: Mark Read
Mark Read, CEO, WPP has instructed the company’s global staff to work from home to limit the spread of the coronavirus, according to Campaign. It has already cut international travel.
2. Omnicom to go remote amid coronavirus
Similarly Omnicom Group moves to a global work-from-home policy, except for its ‘essential staff’ from today onwards, as mentioned by its CEO John Wren on his mail to its employees. campaign Live reports that he also shared the good news about the businesses staying afloat in China and Singapore.
3. Ad shoots stalled till month end as coronavirus pandemic increase
Closer home, given the current pandemic, the Association of Advertising Producers along with other film bodies have unanimously canceled all shoots from 19 March to month end, according to Economic Times. The decision to resume shooting will be taken on March 30.
4. Bajaj Group appoints VMLY&R India to revamp its digital presence
VMLY&R India has been appointed by Bajaj Group to bring its digital identity to life. It has been assigned first to refresh Bajaj’s digital platforms.
5. Instagram to roll out video advertising on IGTV
Finally, Instagram plans to sell ads in IGTV, its home for longer videos, as seen on Bloomberg. It has started reaching out to its top video creators and will start testing ads this season.
Given the prevailing situation, for the next few days Melt In A Minute will change from an all video to a text-based post which will be updated daily on ReadytoMelt.com. We will continue with this format till things improve. We will keep you informed. Thank You. Stay safe.