Melt | Fernando Machado | Global CMO, Burger King

Madhuwanti Saha, June 11, 2019

"Be obsessed, understand your brand, develop criteria."

Whether it’s roasting its arch rival McDonald’s, or taking up relevant issues like LGBT rights and mental health, Fernando Machado, Global CMO, Burger King ensures that the brand is at the heart of consumer conversations with its disruptive, inventive yet timely campaigns. In a candid chat with Madhuwanti, Machado discusses the intent and insight behind them and how they are more than just stunts.

Machado goes on to reveal his favourite campaigns that involve BK’s arch-rival McDonald’s, marketers he follows on social media and even shares marketing tips.

Get Ready To Melt!