Marketing:

Melt TV | Episode 93 | How HUL’s Foods Brands Responded To The Lockdown

melt, November 21, 2020

How HUL’s food brands responded to the lockdown through marketing communication necessitated by the significant shifts in consumer behaviour.

The COVID-19 pandemic has brought about shifts in customer preferences, pushing brands and marketers to meet the changing needs of the new normal. Today, we shall take a closer look at how Hindustan Unilever’s food brands responded to the lockdown through marketing communication necessitated by the significant shifts in consumer behaviour. We will be focusing on communication from three brands – Horlicks, Brooke Bond Red Label, and Kwality Wall’s. And speaking to Sudhir Sitapati (Executive Director – Foods & Refreshment, HUL), and agency partners Swati Bhattacharya (CCO, FCBUlka), Harshad Rajadhyaksha (CCO, Ogilvy India) and Rahul Mathew (NCD, DDB Mudra Group).

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