From Uber Eat’s Anti-Aging Ice-cream, Deadpool’s whacky promotional gimmicks to L’Occitane’s beauty trucks – these were the marketing activations that caught our attention this week.

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Marketing Activations:

Uber Eats: ‘Anti-Aging’ Ice Cream
Deadpool 2: ‘Coloring Pages’
Loccitane: ‘Beauty Trucks’