From Payless’s fake luxury pop-up store to Beardo’s whacky beard anthem and Myntra’s tribute to Mickey Mouse, here are the marketing campaigns that caught our eyes this week.

Campaigns:

Payless
Fake Luxury Store ‘Palessi’
Agency: The chain, DCX Growth Accelerator

Beardo
“WhyFEARDOTheresBEARDO” ?

Myntra
Unforgettables with Disney