On this episode, Ritwika Gupta analyses marketing campaigns by Tata Salt, Uber Eats and Popeyes.

Marketing Initiatives:

Tata Salt
Tata Salt – Where did the letter ‘I’ disappear on 21st October?
Agency – Ogilvy India

Uber Eats (India)
Uber Eats – Virtual Restaurants

Popeyes
Popeyes – 12-Hr Drive Thru