From Virgin Holidays’ biggest outdoor ball pool activation in the UK to Coca-Cola rewarding consumers who recycle their bottles and Victoria Beckham’s first-ever livestream on the Piccadilly Lights, here are our favourite marketing campaigns of the week:

Marketing Campaigns:

Virgin Holidays
Virgin Holidays – Say Balls to Boring

Coca-Cola
Coca-Cola – Slam Dunk

Victoria Beckham
Victoria Beckham – London Fashion Week