Creative Picks | Episode 37

Ritwika Gupta, August 30, 2018

This week, Ritwika Gupta reviews ads by brands like Schmitten, Parle G and Milton.

For Rakshabandhan this year, Schmitten Luxury Chocolates came up with a television commercial titled #EkRakhiAur while Parle G launched a festive film which tells us a sweet story of a brother-sister bonding. There’s also Milton’s latest commercial ‘Kahaan Ka Piya? which is about a solo traveller and her journey across India. Watch the episode to find out why we liked these ads:

Ads of the week:

Brand: Schmitten  Luxury Chocolates
Ad: Schmitten – #EkRakhiAur
Agency: ADK-Fortune Communications Pvt. Ltd

Brand: Parle G
Ad: Parle G – Rakshabandhan Film #YouAreMyParleG
Agency: Thoughtblurb
Brand: Milton
Ad: Milton – Kahaan Ka Piya? 
Agency: Ogilvy India