Creative Picks | Episode 27

Ritwika Gupta, July 23, 2018

From Burger King's out-of-office reply generator to ITC Vivel's 'Know Your Rights' initiative, here are Ritwika Gupta's favourite marketing innovations of the week.

Hello and for all those tuning in for the first time, welcome to our show on advertising & marketing – Creative Picks. Every week, I take a look at the marketing stunts and ads that impressed me from the week gone by. I analyse communication pieces from all over the world and this week, we have Burger King‘s out-of-office reply marketing stunt, ITC Vivel‘s ‘Know Your Rights’ initiative and Organic Valley‘s “Ghee-lish any dish” activation. Watch the full episode now:

Marketing Activations:

Brand: Burger King
Activation: ‘Out of Office’
Agency: Buzzman

Brand: ITC Vivel
Activation: ‘Know Your Rights’

Brand: Organic Valley
Activation: ‘Ghee-Lish Any Dish’
Agency: Humanaut