Hello and those who are tuning in for the first time, welcome to our show on advertising & marketing – Creative Picks. Every week, we take a look at the marketing innovations and ads that impressed us from the week gone by. This week we talk about three commercials that caught our attention – Blue Star Water Purifiers, Vodafone and Baggit. Ushnota Paul analyses the communication pieces.

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Blue Star Water Purifiers: “Strong Babies”
Creative Agency: Ogilvy india

Vodafone: “#SmartestMove”
Creative Agency: Ogilvy india

Baggit: “#PutItOnTheTable”
Creative Agency: Famous Innovations