Creative Picks | Episode 23

Ritwika Gupta, July 13, 2018

From, Skittles to Smirnoff Ice, here are Ritwika Gupta’s favourite marketing innovations of the week. Let’s take a look! turned bus shelters into ‘Shaadi ka Mandaps’, Skittles invited Canadians to #GIVEaDAM for Canada’s 151st birthday and Smirnoff Ice paid 100 people to take a 5-day weekend for the fourth of July – these are the 3 marketing campaigns that impressed us this week. Watch the full episode now:


Marketing Activations: Shaadi Ka Mandap
Agency: J. Walter Thompson (JWT)

Skittles: #GIVEaDAM
Agencies: DDB Canada, Mediacom and Harbinger

Smirnoff Ice: 5 Day Weekend for America
Agency: 72andSunny NYC