Creative Picks | Episode 17

Ritwika Gupta, June 18, 2018

From BBC’s world cup promo to J-B Weld’s first ever national TV campaign and Sony Ten’s FIFA ad films, here are Ritwika Gupta’s favourite ads of the week. Watch the full episode here!

The football fever has begun and we, at Melt, are absolutely enjoying some of the different ad films from all across the globe. Ritwika Gupta’s favourite FIFA picks for the week are BBC’s world cup promo and Sony Ten’s #MeriDoosriCountry ads. In addition to these, J-B Weld’s humourous and effective ‘Don’t Toss it, J-B Weld it’ ad also caught her eye. Take a look:

J-B Weld: ‘Don’t Toss it J-B Weld it’
Agency: TBWA

Sony Ten (SPN): #Meri Doosri Country
Agency: Culture Machine

BBC: ‘History will be made’
Agency: BBC Sport/BBC Creative


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