From IKEA tying up with English Indie pop band Teleman for a new installment of its ‘Be a Maverick with Fabric’ campaign to Saffola helping people to stay fit with its ‘Beat The Crave’ campaign to Philips doing something absolutely whacky to promote their juicers – these were the marketing activations that caught Ushnota Paul’s interest this week.

Check out the full episode:

Marketing Activations:

Ikea x Teleman: Repeater

Saffola: Beat The Crave

Philips: Dutch Masterjuice