From Lacoste taking a less idealised view of romance in its bold commercial to Apple offering a glimpse of the British music scene, let’s look at the ads that caught my attention this week.

Ad Reviews:

Lacoste
Crocodile Inside
Agency: BETC Paris

BMW
Retirement is about exploring your wide open future
Agency: Jung von Matt, Hamburg, Germany

Apple
Behind the Music. Behind the Mac.
Agency: TBWA Media Arts Lab