With the Coronavirus outbreak, the World Health Organisation is taking all the steps to spread a word about the necessary practices including partnering with a popular Instagram influencer who goes by the name ‘dude with sign.’ Meanwhile, Burger King is back to trolling McDonald’s in Brazil. And, Puma introduces a virtual influencer in South East Asia for its latest line. These are the activations that caught Madhuwanti’s attention this week:

Marketing Activations Of The Week:

1. World Health Organisation
Partnership with Instagram & Dude With Sign

2. Burger King
‘Best Neighbor’
Agency: DAVID São Paulo / Madrid

3. Puma
Maya – First Virtual Influencer