This week, Ritwika Gupta is taking a look at marketing activations by Godiva Chocolate, MTV and Duroflex mattresses. For Women’s Day this year, MTV India launched an initiative that aims to normalize conversations around bra straps while Belgian chocolate brand, Godiva kicked off a purpose-driven program to donate money to non-profits that support women empowerment. Meanwhile, for World Sleep Day, Duroflex Mattresses launched a new campaign called #YawnOffSleepOn, asking everyone to send them their yawns so they can send them a good sleep!

Marketing Campaigns of the week:

Godiva Chocolate
#MyLadyGodiva

MTV
Baar Bra Dekho
Agency: Dentsu Webchutney

Duroflex Mattresses
#YawnOffSleepOn