This week Madhuwanti reviews marketing activations by KFC, Swedish Opera House Folkoperan and One Minute Briefs. KFC in the Middle East converted its paper collateral including menus, placemats and receipts into eco-friendly tissue paper to keep a check on paper wastage. Meanwhile few borders away in Stockholm, Folkoperan guerilla marketed with broccoli inside subways to lure kids for their Neil Gaiman’s Coraline family opera. Last but not the least, One Minute Briefs made us imagine a world without nature with a user-generated campaign.
Marketing Activations Of The Week:
‘Broccoli vs Opera’
Agency: McCann Stockholm
3. One Minute Briefs
‘A User-Generated Content Campaign for #WorldWildlifeDay’