While Amazon’s Super Bowl commercial 2020 explained what people did before Alexa, Coca-Cola’s ad that aired during the game wanted people to know that it feels your pain when a friend flakes out on you. And finally, Microsoft’s Super Bowl spot featured the first female and openly LGBTQ coach to ever be in the NFL championship game.

Here are the 3 Super Bowl ads that won our hearts this week:

Ads of the week:

1. Amazon
“#BeforeAlexa”
Agency: Droga5 London

2. Coca-cola
“Show Up”
Agency: Wieden+Kennedy

3. Microsoft
“Be the One: Katie Sowers”
Agency: McCann New York