Marketing:

Creative Picks | EP 150 | Bajaj Allianz Life, Oreo, Dhara

Ritwika Gupta, January 21, 2020

Ritwika reviews marketing campaigns by Bajaj Allianz, Oreo and Dhara.

From Bajaj Allianz Life’s second edition of the plank initiative titled “Plank For India” to cookie brand Oreo unveiling its first-ever fashion collection and Dhara’s attempt at telling extraordinary stories of an ordinary women through #WomenOfChange , here are the marketing activations that caught our attention this week:

Marketing Campaigns of the week:

  1. Bajaj Allianz Life
    #PlankForIndia
  2. Oreo
    ‘Oreo Twist Your Style’
    Creative Agency: Elvis
  3. Dhara
    #WomenOfChange
    Agency: Mixed Route Juice

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