Creative Picks | EP 149 | Nike, Oreo & Heineken

Madhuwanti Saha, January 21, 2020

Madhuwanti reviews ads by Nike, Oreo and Heineken

Nike launches its first Lunar New Year ad that weaves in tradition, family values and brand ethics, backed by a tight story line. Oreo also chose this occasion to introduce its new product in South East Asia, as unveiled in its latest TVC. And, Heineken decides to leverage its 20-year partnership with James Bond to promote its non-alcoholic beer. Here are the ads that caught Madhuwanti’s attention this week.

Ads of the week

1. Nike
‘Lunar New Year: The Great Chase’
Agency: Wieden+Kennedy Shanghai

2. Oreo
‘When everything is red’
Agency: FCB Jakarta

3. Heineken
‘Daniel Craig vs James Bond’
Agency: Publicis Italy