Nike launches its first Lunar New Year ad that weaves in tradition, family values and brand ethics, backed by a tight story line. Oreo also chose this occasion to introduce its new product in South East Asia, as unveiled in its latest TVC. And, Heineken decides to leverage its 20-year partnership with James Bond to promote its non-alcoholic beer. Here are the ads that caught Madhuwanti’s attention this week.
Ads of the week
‘Lunar New Year: The Great Chase’
Agency: Wieden+Kennedy Shanghai
‘When everything is red’
Agency: FCB Jakarta
‘Daniel Craig vs James Bond’
Agency: Publicis Italy