One of the most bizarre news stories that was doing rounds this week was that of an Italian artist who taped a banana to a wall in the name of art and managed to sell it for US $120,000. Burger King in France jumped into the conversation to promote its very own fries! Meanwhile, KFC in Malaysia created a music album to promote the return of its hot and cheezy burger. And in the final weeks leading up to Christmas, German supermarket chain, Lidl has taken a dig at Marks & Spencer and Waitrose in a playful outdoor campaign.
Marketing Campaigns of the week:
1. Burger King France
‘Careful what you swallow’
‘WOW My Burger’s Now Hot & Cheezy Volume 1’
Agency: Ensemble Worldwide and Universal McCann (UM)
‘Christmas Cracker Joke OOH’