Creative Picks | EP 144 | Burger King, KFC, Lidl

Ritwika Gupta, December 13, 2019

Ritwika Gupta reviews this week's marketing campaigns by Burger King, KFC and Lidl.

One of the most bizarre news stories that was doing rounds this week was that of an Italian artist who taped a banana to a wall in the name of art and managed to sell it for US $120,000. Burger King in France jumped into the conversation to promote its very own fries! Meanwhile, KFC in Malaysia created a music album to promote the return of its hot and cheezy burger. And in the final weeks leading up to Christmas, German supermarket chain, Lidl has taken a dig at Marks & Spencer and Waitrose in a playful outdoor campaign.

Marketing Campaigns of the week:

1. Burger King France
‘Careful what you swallow’
Agency: Buzzman

2. KFC
‘WOW My Burger’s Now Hot & Cheezy Volume 1’
Agency: Ensemble Worldwide and Universal McCann (UM)

3. Lidl
‘Christmas Cracker Joke OOH’
Agency: Karmarama