Creative Picks | EP 140 | Philadalphia Cream Cheese, Dunkin’, Dabur

Ritwika Gupta, November 29, 2019

We take a look at marketing activations by Philadelphia Cream Cheese, Dunkin’ and Dabur.

From Philadelphia Cream Cheese’s true crime-style marketing for Thanksgiving to Dunkin’s first online pop-up shop for the holidays and Dabur’s ‘price war’ against Marico, here are the marketing activations that caught Ritwika Gupta’s interest this week:

Marketing Activations:

  1. Philadalphia Cream Cheese
    “Wait, is that a cheesecake?”
    Agency: Gut
  2. Dunkin’
    ‘The Dunkin’ Shop’
  3. Dabur
    ‘Dabur-Marico Price War’