While Fortune Foods added a modern twist to Diwali through their digital rangolis, GMR group gave us a brand new way to celebrate the festival by lighting virtual lamps and Radiocity illuminated the streets of Mumbai by installing solar LED streetlights – these were the Diwali marketing initiatives that caught my attention.
Marketing Campaigns Of The Week:
1. Fortune Foods
Agency: Experience Commerce
2. GMR Group
Agency: 22feet Tribal Worldwide
Agency: Brands & Butter (India)