Creative Picks | EP 129 | Roff, Bikaji, Tanishq

Ritwika Gupta, October 26, 2019

Ritwika Gupta reviews ads by Roff, Bikaji snacks and Tanishq.

While Roff’s first TVC uses a humorous and quirky approach to highlight various problems faced by the customers, Bikaji’s new ad tells us that Bikaji snacks are so good that even Amitabh Bachchan won’t share them with anyone. We also liked Tanishq’s new Diwali ad which is an ode to the rich Indian traditions, different cultures and rituals which have been followed through generations during the festive season. Watch the full episode here:

Ads of the week:

1. Roff
‘Roff mein hain magar ki jakkad’
Agency: Ogilvy

2. Bikaji Foods
‘Amitji Loves Bikaji’
Agency: 3 Brothers & Fils

3. Tanishq
Aao Tanishq Waali Diwali / Virasat by Tanishq
Agency: Lowe Lintas