Marketing:

Creative Picks | EP 128 | MTV, Dabur Honey, Burger King

Ritwika Gupta, October 13, 2019

Ritwika Gupta reviews marketing campaigns by MTV, Dabur Honey and Burger King.

For Dusshera this year, MTV used digital trash to curb plastic pollution while Dabur Honey brought a tasty yet fitter spin to Bengal’s famous sweets for Durga Puja. Meanwhile, Burger King’s “Silent Drive-Thru” initiative in Finland doubled burger sales via the mobile app within a month of launch. Here are the marketing stunts that Ritwika Gupta loved this week:

Marketing Campaigns of the week:

1. MTV India
#MTVTrashTalk

2. Dabur Honey
#CheeniNoyDaburHoney

3. Burger King Finland
Silent Drive-Thru
Agency: Superson

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