Advertising:

Creative Picks | EP 127 | On, Thinx & BMW

Madhuwanti Saha, October 13, 2019

This week, Madhuwanti reviews ad campaigns by On, Thinx and BMW

While Swiss running brand On’s TVC documents the journey of Olympic gold medalist triathlete Nicola Spirig, Thinx the period underwear brand imagines a world where men get periods in their first campaign. Coming to India, BMW has rolled out a new ad spot to promote its 360-degree auto-financing product. This week Madhuwanti reviews these advertisement campaigns:

Ad campaigns of the week:

  1. On
    ‘Superfrau’
  2. Thinx
    ‘MENstruation’
    Agency: BBDO
  3. BMW
    ‘Best Enjoyed Young’
    Agency: Ogilvy India