Whether it’s Ikea Canada’s heartwarming ‘Stuff Monster’ or Shankar Mahadevan going breathless in Vodafone Idea’s latest TVC or Sandy Hook Promise showing students in the US survival skills with these must-have ‘back to school essentials’ these ads have caught our attention:

Ads of the week:
1. Ikea Canada
‘Stuff Monster’
Agency: Rethink

2.Sandy Hook Promise
‘Back-to-School Essentials’
Agency: BBDO New York

3.Vodafone Idea
‘Endless Entertainment with Vodafone Play #PLAYOn’
Agency: Ogilvy & Mather India