While Fewikwik sends out the message of recycle and reuse through its latest ‘Phenko Nahi, Jodo’ campaign Samsung promotes its washing machine’s ‘Add Wash’ feature in Israel in an amusing spot. Madhuwanti picks out ads that need to be watched out:

Ads of the week

1. Fewikwik
   ‘Phenko Nahi, Jodo’
   Agency: Ogilvy
2. Spotify
   ‘Spotify for the Ride’
3. Samsung
   ‘The man who got to the bottom of the laundry basket’
   Agency: Leo Burnett Israel