From Cadbury’s Unity Bar to Fevicol’s Rakshabandhan initiative called ‘A Bond of Love’, here are the marketing activations that caught Ritwika Gupta’s eye this week!

Marketing Campaigns:

1. Cadbury
‘Unity Bar’
Agency: Ogilvy

2. Fevicol
‘A Bond Of Love’

3. Lay’s
#NationalPotatoDay