Creative Picks | EP 114 | Lego, Ikea & Starbucks

Madhuwanti Saha, August 14, 2019

Madhuwanti Saha reviews marketing campaigns by Lego, Ikea & Starbucks

From Lego coming out with a ‘Friends’ show game set to Starbucks bringing in TV personality Bill Nye aka ‘Science Guy’ to educate us on its Nitro Cold Brew coffee, a look at the marketing activations that caught our eyes this week:

Marketing Activations:

  1. Lego
    A ‘Friends’ Lego Set
  2. Ikea
    Campaign: ‘Bedroom Habitats’ and ‘Planet Sleep’
    Agency: Wavemaker and Ogilvy
  3. Starbucks
    Campaign: ‘Woah Nitro’