Creative Picks | EP 112 | St Ives, Lay’s, Bud Light

Ritwika Gupta, August 8, 2019

Ritwika Gupta reviews marketing campaigns by St Ives, Lay’s and Bud Light.

From St Ives launching a month-long campaign called “Nature Reset” to Bud Light launching an Area 51-themed special limited-edition label, here are the marketing activations that caught our eyes this week.

Marketing Campaigns

1. St Ives
Campaign: Nature Reset

2. Lay’s
Campaign: Everyday Smilers

3. Budlight
Campaign: Area 51 Special Edition