Marketing:

Creative Picks EP 110 |McDonald’s, AIG & Brands Leveraging Chandrayaan 2

Madhuwanti Saha, July 31, 2019

The three marketing campaigns that piqued Madhuwanti Saha's interest

From American Insurance giant AIG explaining road safety rules in Japan with the assistance of All Blacks rugby team to brands cashing in on Chandrayaan 2, the ISRO’s second lunar mission, a look at the marketing activities that are worth the talk:

Marketing Activations:

  1. McDonald’s Trolls Burger King On The Streets of Belgium
    Agency: TBWA\Belgium
  2. AIG Presents ‘How Not To Drive In Japan’
    Agency: TBWA\Hakuhodo
  3. Brands Celebrate Chandrayaan 2 Launch