Creative Picks EP 104 | Ikea, Diet Coke & Mercedes Benz

Madhuwanti Saha, July 8, 2019

The three marketing campaigns that caught Madhuwanti Saha's attention

From Swedish retail giant IKEA coming out with its own typeface to Diet Coke removing its labels for its new campaign, a look at the marketing activities that are worth the talk:

Marketing Activities:

  1. Ikea launches new font named ‘Soffa Sans’
  2. Diet Coke abandons labels on its cans for ‘Unlabeled’
  3. Mercedes Benz brings ‘Spoiler Preventer’ for Netflix’s ‘Stranger Things’ by agency: BBDO Singapore