From Swedish retail giant IKEA coming out with its own typeface to Diet Coke removing its labels for its new campaign, a look at the marketing activities that are worth the talk:
Marketing Activities:
- Ikea launches new font named ‘Soffa Sans’
- Diet Coke abandons labels on its cans for ‘Unlabeled’
- Mercedes Benz brings ‘Spoiler Preventer’ for Netflix’s ‘Stranger Things’ by agency: BBDO Singapore