Creative Picks | 12 Apr | MTV India, Volkswagen & Dabur Vatika

Ritwika Gupta, April 12, 2021

This week, Ritwika Gupta reviews campaigns by MTV India, Volkswagen and Dabur Vatika.

For April Fool’s Day, MTV India released an ad that sheds light on society’s unreasonable expectations while Volkswagen tricked us into believing that it has renamed its US operations as “Voltswagen of America”. Meanwhile, Dabur Vatika launched the world’s first music album composed by plants! A week full of quirky ads and campaigns that caught Ritwika Gupta’s attention. Check it out:


1. MTV India
“The Joke Is On Us”

2. Volkswagen
“Voltswagen of America”

3. Dabur Vatika
Campaign: #NotesbyNature​
Agency: ^atom network