Creative Pick | EP 152 | Dunkin Donuts, Tinder India & Red FM

Madhuwanti Saha, January 28, 2020

This week Madhuwanti throws her take on marketing activations by Dunkin Donuts, Tinder India and Red FM

So, if on one hand Dunkin Donuts teamed up again with American rapper Snoop Dogg to serve a unique sweet-and-savory Beyond Meat sandwich on the other Red FM 93.5FM turned orange as part of a challenge by Grofers last week. Then there is the Twitter banter between Tinder India, Netflix and Durex that had the Twitterati talking. Our take on the above marketing activations this week:

Marketing Activations Of The Week

  1. Dunkin Donuts
    ‘Beyond D-O-Double G Sandwich’
  2. Tinder India
    ’25 Din Hai Valentine”s Day Mein’
  3. Red FM
    ‘Orange FM 93.5 Bachatey Raho’
    Agency: Mindshare