Research

Articles by Research

Research:

Zee Melt 2019 | WHAT THE HELL ARE YOU GUYS DOING?

Flame grilled marketing, served up Burger King style by global CMO, Fernando Machado.

Research:

Zee Melt 2019 | What marketers can learn from the Kumbh Mela

Everyone wants a piece of the world's largest religious gathering of people.

Research:

Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study

The defining traits of the ever-evolving Indian consumer.

Research:

Melt TV | Episode 40 | Kantar’s CX+ India Retail Banking Report

The relationship between customer experience and the brand.

Research:

Zee Melt 2019 | What are we missing?

Behavioural science decoded for advertising and marketing minds by Rory Sutherland.

Research:

Melt TV | Episode 29 | Analysing IRS Q1 2019

What does the Indian Readership Survey Q1 2019 tell marketers and publishers about the state of the newspaper business?

Research:

Melt TV | Episode 21 | Rajan Anandan (VP – SE Asia & India), Google

"Voice is the new black on the Internet."

Research:Videos

Melt TV | Episode 20 | Prakash Varma (Nirvana Films)

"Ideally, the marketer is not required on the sets of an ad film."