Research
Articles by Research
August 12, 2019
Research:
Zee Melt 2019 | WHAT THE HELL ARE YOU GUYS DOING?
Flame grilled marketing, served up Burger King style by global CMO, Fernando Machado.
August 12, 2019
Research:
Zee Melt 2019 | What marketers can learn from the Kumbh Mela
Everyone wants a piece of the world's largest religious gathering of people.
August 9, 2019
Research:
Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study
The defining traits of the ever-evolving Indian consumer.
August 9, 2019
Research:
Melt TV | Episode 40 | Kantar’s CX+ India Retail Banking Report
The relationship between customer experience and the brand.
August 8, 2019
Research:
Zee Melt 2019 | What are we missing?
Behavioural science decoded for advertising and marketing minds by Rory Sutherland.
May 5, 2019
Research:
Melt TV | Episode 29 | Analysing IRS Q1 2019
What does the Indian Readership Survey Q1 2019 tell marketers and publishers about the state of the newspaper business?
March 14, 2019
Research:
Melt TV | Episode 21 | Rajan Anandan (VP – SE Asia & India), Google
"Voice is the new black on the Internet."
March 11, 2019
Research:Videos
Melt TV | Episode 20 | Prakash Varma (Nirvana Films)
"Ideally, the marketer is not required on the sets of an ad film."