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May 19, 2021
News:
Melt Update | 19 May | Amazon US Pledges Over $5 Million to Help India Combat Covid-19 & MORE
In other news, TBWA\India launches 'Weapon', a data practice that aims to solve growth problems and challenges for brands.
May 18, 2021
News:
Melt Update | 18 May | Ogilvy Elevates Piyush Pandey as Chairman, Global Creative & MORE
Meanwhile, Swiggy has elevated Sneha John as Director - Marketing.
May 17, 2021
News:
Melt Update | 17 May | Mediabrands Launches Mediabrands Content Studio in India & MORE
In the OTT space, Amazon India has launched ‘miniTV’, a free video streaming service.
May 14, 2021
News:
Melt Update | 14 May | Times Group Chairperson Indu Jain Is No More
In other news, Disney+ now has over 103 million global paid subscribers.
May 13, 2021
News:
Melt Update | 13 May | YouTube Announces $100 Million Creator Fund for ‘Shorts’ & MORE
In other news, Nikhil Gandhi quits TikTok.
May 12, 2021
News:
Melt Update | 12 May | Milagrow Robots Founder Rajeev Karwal Passes Away Due to Covid-19 & MORE:
In the content space, Mediabrands Content Studio (MBCS), the content arm of media agency IPG Mediabrands, announced that it has signed a global creative and content production partnership with independent media company Vice Media Group (VMG).
May 11, 2021
News:
Melt Update | 11 May | Sudhir Sitapati Joins Godrej Consumer Products Ltd as MD and CEO & MORE
In the tech space, Facebook is testing a pop-up that asks users if they’re sure they want to share an article that they haven’t opened.
May 10, 2021
News:
Melt Update | 10 May | Sudhir Sitapati Quits HUL & MORE
Meanwhile, Dabur India enters the pain relief spray category.
May 7, 2021
News:
Melt Update | 7 May | YouTube to Launch ‘Brand Extensions’ & MORE
In global news, Jaguar Land Rover Ropes in Accenture as Global Marketing Operations Partner.
May 6, 2021
News:
Melt Update | 6 May | Publicis Worldwide India Appoints Radhika Burman as VP – Strategic Planning & MORE
Meanwhile, L’Oréal has appointed Asmita Dubey as chief digital officer and member of the group’s executive committee.