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Melt Update | 28 July | Uber Promotes Ameya Velankar to Head of Marketing, India & South Asia and MORE

In other news, Instagram Reels can now be up to one minute long, double the previous 30-second time limit.

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Melt Update | 27 July | Disney+ Hotstar Launches Mobile-only Plan & MORE

Meanwhile, OMD India has appointed Udhayakumar Pasupathi as lead at the company’s Chennai office.

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Melt Update | 26 July | GroupM Backs out of Facebook’s Media Agency Review & MORE

In global news, Edtech major Byju's has acquired Singapore-headquartered Great Learning for USD 600 million.

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Melt Update | 23 July | Twitter Reports Ad Revenue of $1.05 Billion & MORE

Meanwhile, Snap has registered 116% growth in revenue at $982 million in Q2 2021.

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Melt Update | 22 July | HUL’s Q1 Ad Spends up 28% YoY to Rs 1,024 Crore & MORE

In other news, Mindshare has appointed Helen McRae as APAC CEO.

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Melt Update | 21 July | Netflix Posts 19% YoY Revenue Growth in FYQ2’21 & MORE

Meanwhile, Instagram has started testing a new feature called 'Collab' in India and the United Kingdom that lets users invite another account as a collaborator on the post or the Reel.

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Melt Update | 20 July | Toyota Pulls its Olympics TV Ads & MORE

Meanwhile, Dentsu International has appointed Fred Levron, worldwide creative partner at FCB, to join as global chief creative officer.

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Melt Update | 19 July | Mindshare CDO Vinod Thadani Steps Down & MORE

In other news, Puma India has appointed Prabhdeep S Bedi as its director and head of D2C e-commerce.

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Melt Update | 16 July | Facebook to invest $1 billion in creators & MORE

Meanwhile, Fleets feature will no longer be available on Twitter from August 3 this year.

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Melt Update | 15 July | Sudhanshu Vats to join Pidilite as Deputy Managing Director & MORE

Meanwhile, Netflix is planning to expand beyond its traditional streaming business, and make its foray into video gaming.