News
Articles by News
February 9, 2022
News:
Melt Update| 9 Feb | Mars Reappoints MediaCom & Essence for Global Media Duties & MORE
In other news, Omnicom posts full year organic growth of 10.2%.
February 8, 2022
News:
Melt Update | 8 Feb | Amazon Becomes ‘Biggest Advertiser in History’ with Record $16.9bn Spend & MORE
Meanwhile, Godrej Consumer Products Limited has spent Rs 228.63 crore as advertisements and publicity expenses for the quarter ending 31 December 2021.
February 7, 2022
News:
Melt Update |7 Feb | FCB Group India launches FCB KL.LK in South Asia & MORE
In other news, Bata India has on-boarded actor Disha Patani as the new brand ambassador.
February 4, 2022
News:
Melt Update | 4 Feb | Amazon’s Ad Services Rise by 32% YoY to $9.7 billion & MORE
Meanwhile, H&M will launch H&M Home to start selling home decor, furnishings, bed linen and dinnerware in India starting March 2022.
February 3, 2022
News:
Melt Update | 3 Feb | Google India Promotes Satya Raghavan as Director, Marketing Partners & MORE
In other news, Sony Music Entertainment and Sony Pictures Entertainment have announced a joint venture, ‘Sony Entertainment Talent Ventures India.
February 2, 2022
News:
Melt Update | 2 Feb | Amitabh Sreedharan Joins L&K Saatchi & Saatchi as VP & MORE
In other news, Srinivas Rao has stepped down as National Director - Buying at Mediacom after a stint of over 5 years.
February 1, 2022
News:
Melt Update | 1 Feb | New York Times Acquires Wordle & MORE
Meanwhile, Publicis Health has appointed Anindya Banerjee as head of creative.
January 31, 2022
News:
Melt Update | 31 Jan | Publicis Groupe India Appoints Roopesh Pujari as CTO & MORE
In other news, Swiggy has roped in Michelle Kumar as VP - PR and Corporate Communications.
January 28, 2022
News:
Melt Update | 28 Jan | Meta Partners with FICCI to Support Women-led SMBs Across India & MORE
In other news, OMD Mudramax, part of the DDB Mudra Group, has launched ‘Bingo’, an AI-backed media buying tool focused on emerging brands and enterprise clients.
January 27, 2022
News:
Melt Update | 27 Jan | Saatchi & Saatchi Bags Siemens’ Global Ad Account & MORE
Meanwhile, Shweta Poojari has joined Disney+ Hotstar as Head, Public Relations and Publicity.